Masa alumni channeled to Jewish activism

September 25, 2011

With 11,000 participants this year, Masa Israel Journey opens new alumni division aimed at pipelining Jewish young adults into leadership positions in their communities, empowering them to become lifelong advocates for Israel
With 11,000 participants this year – up from 3,000 in its inception year in 2004 – Masa Israel Journey has opened a new alumni division, and it has placed regional representatives in cities throughout the United States in partnership with local Federations.
 
The alumni division's goals, which include a special focus on Birthright alumni, who make up 56% of post-college participants, are to pipeline these Jewish young adults into leadership positions in their communities and empower them to become lifelong advocates and activists for Israel.
 
These goals were created following a June 2011 survey of Masa Israel alumni in which 86% of those surveyed expressed interest in attending Jewish and Israel-related events, 82% in advocating for Israel, 81% in volunteering in a Jewish organization, and 59% in working in a Jewish organization.
 
To kick off the division's initiatives, Masa Israel is hosting an alumni leadership summit on Sunday in New York City, which will educate alumni about making their Israel experiences foundations for success in their personal and professional lives.
 
The event will feature a panel of professionally accomplished alumni who will speak about how their Israel experiences helped them launch careers at diverse companies, including PricewaterhouseCoopers, Teach for America, American Jewish Committee, and the New York Post.
 
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