Consul General of Israel in New York, Ido Aharoni, writes about the need to broaden conversations about Israel on American university campuses.
He argues that, in addition to the 'Israeli-Palestinian/Arab conflict', conversations about Israel need to cover topics that resonate with college students, like sustainability, business health, and other issues that concern them. He goes on to commend those organizations, including Masa Israel Journey, that have set an example for the rest of the community:
"We should empower the organizations that have adopted this approach, when it comes to Israel. The efforts of organizations like Masa [Israel], Birthright, JNF, Lapid, AIPAC, JFNA, Hillel and others have resulted in a new phenomenon in which this generation is looking to Israel as a place of opportunity."
Read Ido Aharoni's full op-ed in The Jewish Week.